Prada is an Italian fashion company (also known as a "label" or "house") with retail outlets worldwide. The company, originally known in Italy as ("Prada Brothers"), was founded in 1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into couture. Prada's first prêt-à-porter, or "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989.

In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992. The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style. In its advertising campaigns, waif-like models in "home photo" poses further the look. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. It was followed by the Prada Sport 'Luna Rossa' collection, which featured tennis shoes. The Prada line produces high-end ready-to-wear clothes and accessories for men and women in addition to a range of children's clothes, fragrances and cosmetic products and home products, whilst the Prada Sport and Miu Miu lines produce clothes and accessories for men and women, including handbags, shoes, wallets, and sunglasses. Prada won a Council of Fashion Designers of America International Award for accessories in 1993 and currently Prada is considered one of the most influential clothes designers in the fashion industry.