Louis Vuitton Malletier à Paris, more commonly known simply as Louis Vuitton, is a luxury French fashion and leather goods brand and company headquartered in Paris, France.
The company is named after its founder Louis Vuitton (August 4, 1821-February 27, 1892), who designed and manufactured luggage during the second half of the nineteenth century. Vuitton was born in Jura, France, but moved to Paris in 1835 and two years later, at the age of 16, he apprenticed for the luggage manufacturer Monsieur Marechal. In 1854, he founded the company, which is now owned by LVMH, a French-based holding company helmed by Bernard Arnault.
One hundred and fifty years after its eponymous founder began creating and selling trunks in Paris, Louis Vuitton's signature leathergoods are considered a status symbol around the globe and are highly regarded in the fashion world. The company's iconic Monogram Canvas design can be considered the very first designer label in contemporary history; the design was created in 1896 by Vuitton's son Georges with the intent of preventing counterfeiting. Ironically, Louis Vuitton has become the most counterfeited brand in fashion history; just over 1% of all items branded with the Vuitton logo are not counterfeit. The Vuitton collection of bags and purses has also created a cult-like following among consumers. Owners of the bags and accessories often refer to the products as their “Louis.” This cult following by both celebrities and regular consumers has elevated the Louis Vuitton brand to the foremost position in accessory design alongside houses.